You’re preparing to move your company into a new office space, or you’re about to undertake a commercial remodel of your existing space. Have you given enough thought to how the final product will reflect on your brand?

If you haven’t, or if you’re not sure why it’s important, read on!

Your space should reflect what your company stands for, from the front door to the break room and everywhere in between. Visitors and employees should literally experience your brand when they are there. In the current environment where corporate branding can make or break a business, the work environment needs to be part of a comprehensive, cohesive messaging package that reflects your core values and mission.

Through thoughtful consideration of the layout, the flow of the space, the lighting, color palette, furnishings, types of art, signage, and wall and floor coverings, it’s possible to embody your corporate philosophy and make clear the principles that guide your actions.

Through thoughtful consideration of the layout, the flow of the space, the lighting, color palette, furnishings, types of art, signage, and wall and floor coverings, it’s possible to embody your corporate philosophy and make clear the principles that guide your actions.

A business with an established reputation providing financial production needs to feel different than a production company that makes children’s entertainment. Does your company push the boundaries of new technology, or work towards social justice, or lead the industry in haircare products? Those offices should all feel uniquely tied to those brands and missions.

Okay, but for who?

• Clients:  Anyone you’re doing business with needs to see, feel and understand who you are. It’s likely they’ve already interfaced with your brand in some way, but being in your space — experiencing your brand — should leave no doubt about your company and its values.

• Employees:  Work place environment accounts for up to 25% of job satisfaction, and it can have a measurable effect on performance. Not only should the work place be functional, comfortable and convenient, it should engage and inspire a sense of purpose and pride.  You’re also reinforcing your company values when you optimize your space to support themes like collaboration, creativity, innovation, or wellness. It shows commitment to company values, but also commitment to your employees as a respected keeper of the flame.

• Prospective Employees:  It’s a competitive job market, everyone wants to attract the best talent, and the work environment is a major deciding factor for candidates. And with the costs incurred by acquiring new talent, you want to make the hiring process as efficient as possible. When your values and work culture are clearly “experienced” in your office, you and a potential team member are more likely to understand each other and whether you’re a good match.

Designing a corporate space is a powerful way to communicate your company’s brand, and in today’s market, it’s an absolute necessity.

We hope that the next step in your planning process involves scheduling a consultation with the NB Construction team.